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Ethics of AI-Generated Personas by Sanjib Ruj is a document available to read on EtoBox.

What is Ethics of AI-Generated Personas about?

This research investigates the rise of AI-generated personas, or digital doppelgängers, in social media and marketing, highlighting their ethical implications and consumer perceptions. The study reveals that a significant portion of participants struggle to identify virtual influencers and express concerns about transparency and manipulation. It calls for urgent ethical reflection and legal innovation to align the development of these technologies with societal values.

Author

Sanjib Ruj

Language

EN