Can I read Switch: How to Change Things When Change Is Hard on EtoBox?

Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath is a business book available to read on EtoBox.

What is Switch: How to Change Things When Change Is Hard about?

Amazon.com Review Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.) It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual. When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). Wh

Who reads Switch: How to Change Things When Change Is Hard?

Author

Chip Heath & Dan Heath

Publisher

Random House, Inc.

Published

2010

Language

EN

Category

business

Subjects

Management, Business

Rating

4.02 / 5 (95 ratings)

Updated

2026-03-14