About this document
12 Chapter 4 by darshan11da is a document available to read on EtoBox.
The chapter summarizes findings from a study on organic food products (OFPs) in Mysore, highlighting consumer awareness, purchasing behavior, and retailer insights. Consumers show significant knowledge of OFPs, with a preference for certified products and a willingness to pay a premium, while retailers report increasing demand and a need for better supply chains. Both groups identify high prices and accessibility as barriers to consumption, suggesting that improvements in product availability and marketing
- Author
- darshan11da
- Language
- EN