About this document
التسويق الإلكتروني في الجزائر by قناة رقية is a document available to read on EtoBox.
The document discusses the use of electronic marketing as a way for Algerian companies to gain a competitive advantage. It focuses on a case study of Algérie Télécom in Mostaganem, Algeria. The author argues that while electronic marketing helps reduce costs and improve customer service, its use in Algerian companies is currently limited to promoting products, services, and contacting suppliers and customers. The study found electronic marketing is not fully utilized for more interactive engagement with cus
- Author
- قناة رقية
- Language
- EN