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Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy Implications by Lindquist, Jay D.; Sirgy, M. Joseph is a book available to read on EtoBox.

What is Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy Implications about?

xxii, 598 pages : 27 cm Includes bibliographical references and indexes Part 1 The consumer in the marketplace: Consumer behavior and marketing management -- Part 2 The consumer as a decision maker: Problem recognition and information search -- Alternative evaluation and choice -- Consumption and post-purchase behavior -- Part 3 Psychological influences on consumer decision making: Symbolic consumption, self-image, and personality -- Personal values, lifestyles, psychographics, and relationships -- Memory, learning, and perception -- Motivation, emotion, mood, and involvement -- Beliefs, affect, attitude, and intention -- Communication and persuasion -- Part 4 Sociological influences on consumer decision making: Cultural influences: Perspectives -- Cultural influences: Generalizations and cross-cultural perspectives -- Subcultural influences -- Social class and reference group influences -- Household and family influences -- Part 5 Special topics: Public policy and consumer advocacy -- Consumer behavior and society -- Organizational buying and diffusion of innovation

Author

Lindquist, Jay D.; Sirgy, M. Joseph

Publisher

Cincinnati, Ohio: Atomic Dog Publishing

Published

2003

Language

EN

ISBN

9781931442084

Subjects

Business, Marketing, Finance