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What is Buying and Merchandising Essentials about?
This document provides an introduction to merchandising and buying. It defines merchandising as making products available to consumers by stocking and displaying them. Merchandise management involves planning, acquiring, handling, and controlling merchandise to maximize sales and profits. The principles of merchandising include understanding the target market, building merchandise plans tailored to each store, buying what customers want rather than what buyers prefer, and offering the right assortment of go
- Author
- Hari Thapa
- Language
- EN