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What is Contemporary Marketing Approaches Explained about?

This document outlines six contemporary marketing approaches: 1) Not-for-profit organization marketing which donates profits to charitable causes, 2) Person marketing which promotes celebrities or figures, 3) Cause marketing which promotes social issues, 4) Event marketing which sponsors events to promote brands, 5) Place marketing which promotes locations for tourism and business, and 6) Green marketing which sells environmentally-friendly products and packaging. Examples are provided for each approach.

Author

Aileen Pelande

Language

EN