About this document
GCash Ads and AdJuggler Overview by sendilv is a document available to read on EtoBox.
The document provides a history and overview of online advertising. It discusses how early online advertising was simple banner ads sold based on website traffic. The development of ad serving technology in the mid-1990s allowed for ad rotation, tracking of impressions and clicks, and new ways to buy and sell ads. Standard ad sizes and models like cost per thousand impressions (CPM) and cost per click (CPC) emerged. Advertisers realized banner ads often had low clickthrough rates, leading to drops in CPM ra
- Author
- sendilv
- Language
- EN