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What is Rural Market Pricing Strategies Guide about?

This document discusses pricing strategies for rural markets. It addresses major problems in pricing, setting an initial price, selecting pricing objectives, and pricing methods. The document outlines factors that influence price determination like demand, costs, and competition. It also describes four introductory marketing strategies based on price and promotion levels. Finally, it provides guidance on setting a first time price by selecting objectives, estimating demand and costs, analyzing competitors,

Author

Aashish Chhabra

Language

EN