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What is Titan: Market Segmentation & Positioning about?

Titan is a leading manufacturer and retailer of watches, jewelry, eyewear and precision engineering in India. It segmented the market based on parameters like age, income and lifestyle. Titan offers multiple brands like Titan, Fastrack, Tanishq and Sonata targeted at different segments of the market. Titan has emerged as the market leader through diversification and by establishing an extensive retail network across India.

Author

kartikithorave

Language

EN