About this document
International Marketing Channels Explained by Sserwadda Abdul Rahman is a document available to read on EtoBox.
The document discusses international marketing channels. It describes direct exporting and indirect exporting as the two main ways for companies to export goods internationally. Indirect exporting involves using foreign intermediaries like importers, distributors, and wholesalers, while direct exporting involves companies selling directly in foreign markets. The choice of distribution channel depends on factors like a company
- Author
- Sserwadda Abdul Rahman
- Language
- EN