About this document
Understanding Database Marketing by Kichu Krishnan Unni is a document available to read on EtoBox.
This document provides an introduction and overview of database marketing. It discusses database marketing as an approach that uses customer data to tailor marketing communications to individual customers and segments. The document outlines the key characteristics of database marketing, including maintaining customer records with transaction histories and using the database to drive marketing campaigns and measure responses. It also describes the phases companies typically go through in developing their dat
- Author
- Kichu Krishnan Unni
- Language
- EN