Can I read Chromatic Modernity: Color, Cinema, and Media of the 1920s (Film and Culture Series) on EtoBox?

Chromatic Modernity: Color, Cinema, and Media of the 1920s (Film and Culture Series) by Street, Sarah; Yumibe, Joshua; is a book available to read on EtoBox.

What is Chromatic Modernity: Color, Cinema, and Media of the 1920s (Film and Culture Series) about?

"In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms, and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements, and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical, and educational significance. Drawing on archives in the history of film, popular culture, and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avant-garde film, and how the rise of sound in cinema changed the use of color in film. Ultimately, the auth

Author

Street, Sarah; Yumibe, Joshua;

Publisher

Columbia University Press

Published

2019

Language

EN

ISBN

9780231179829

Subjects

Literary Fiction, Humanities