About this document
NEURO MARKETING INFLUENCES Ga25 by reddy713155rcpgg55 is a document available to read on EtoBox.
The document discusses neuromarketing, a modern approach that combines neuroscience and behavioral science to understand consumer behavior at an unconscious level. It highlights the use of various tools like EEG, eye-tracking, and biometric analysis to uncover emotional and cognitive influences on purchasing decisions, while also addressing ethical concerns regarding privacy and consumer manipulation. The findings suggest that integrating neuromarketing techniques with traditional methods can enhance market
- Author
- reddy713155rcpgg55
- Language
- EN