Can I read Italian Consumers on EtoBox?

Italian Consumers by Ricardo Picoli is a document available to read on EtoBox.

What is Italian Consumers about?

This document discusses a study examining the importance of wine attributes for purchase decisions among Italian consumers. The study uses a statistical model called CUB to analyze survey data from Italian wine consumers rating the importance of various wine attributes. The CUB model allows comparison of consumers

Author

Ricardo Picoli

Language

EN