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Marketing Management: Concepts & Scope by Saif Shaik is a document available to read on EtoBox.

What is Marketing Management: Concepts & Scope about?

Marketing management is a crucial aspect of modern business, focusing on the distribution of goods and services while meeting consumer needs. It encompasses planning, implementation, and monitoring of marketing strategies to enhance organizational productivity and achieve objectives. The scope of marketing extends beyond customer satisfaction to include societal well-being and environmental protection.

Author

Saif Shaik

Language

EN