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Can I read Continuous Consumer Market Measurement on EtoBox?
Continuous Consumer Market Measurement by Raymond A. Kent is a book available to read on EtoBox.
What is Continuous Consumer Market Measurement about?
Focusing on the UK, this text gives an account of the procedures used by market research agencies in the measurement of market sizes, profiles and trends. A general overview is followed by detailed analyses of how agencies operate panels and surveys, and present data to a client.
- Author
- Raymond A. Kent
- Publisher
- Hodder Arnold
- Published
- 1989
- Language
- EN
- ISBN
- 9780852643136
- Subjects
- Business, Marketing
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