Can I read Insights on Insurance Customer Behavior on EtoBox?

Insights on Insurance Customer Behavior by Gael Bernar is a document available to read on EtoBox.

What is Insights on Insurance Customer Behavior about?

The document discusses two surveys that examine the current thinking of insurance customers. It explores commonly held beliefs in the insurance industry and compares them to what the surveys found. While online research is important to customers, they still want personal contact for claims and service questions. Price is a factor but customers also value brand, reputation and their existing relationship with a provider. A bad claims experience significantly impacts loyalty, though most customers are current

Author

Gael Bernar

Language

EN