Can I read The Story Wars on EtoBox?

The Story Wars by Erik Saelens is a book available to read on EtoBox.

What is The Story Wars about?

Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bid you stand, Marketers of the World! After this shameless bit of copyright infringement from one of the most famous stories of all time, let me tell you that the old era of marketing is over. The time that a brand could just make promises and use one-way communication is over. People just don't pay the same amount of attention anymore to the way we advertise today's products. We bombard them with so many messages it's hard to make one stand out. Now, it's time to change the way we communicate with our stakeholders. It's time to enter the battleground that is modern-day marketing and in the midst of war, forge a new way to reach our stakeholders. The Story Wars forces this challenge. In his new book Erik S

Author

Erik Saelens

Publisher

Brandhome

Published

2014

Language

EN

ISBN

9781310628252