Opening book details…
Can I read The great American blow-up : puffery in advertising and selling on EtoBox?
The great American blow-up : puffery in advertising and selling by Ivan L. Preston is a nonfiction available to read on EtoBox.
What is The great American blow-up : puffery in advertising and selling about?
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Who reads The great American blow-up : puffery in advertising and selling?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Ivan L. Preston
- Publisher
- Madison, Wis. : University of Wisconsin Press
- Published
- 1996
- Language
- EN
- ISBN
- 9780299152505
- Category
- nonfiction
- Subjects
- Business, Management, Sales & Marketing