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P&G faces several challenges as the market leader in many product categories. [1] As the largest player, any mistakes or issues with one brand could negatively impact other brands. [2] Maintaining price competitiveness is difficult as cheaper alternatives emerge. [3] Rivals have gained market share through successful innovations. To maintain strong brand images with fewer traditional ads, P&G needs to increase its social media presence on all major platforms, including those used in China. [4] Deeper cons

Author

Candy Tigga

Language

EN