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What is New Coke Marketing Failure Case Study about?
In 1985, Coca-Cola launched New Coke to replace its original formula, resulting in significant consumer backlash despite favorable taste tests. The failure was attributed to a lack of understanding of brand loyalty, cultural significance, and poor communication with consumers. Ultimately, Coca-Cola reintroduced the original formula as
- Author
- Eleasha Baracena
- Language
- EN