Can I read Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) on EtoBox?

Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) by John Dececco, Phd; Grant Lukenbill is a book available to read on EtoBox.

What is Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers (Haworth Gay & Lesbian Studies) about?

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you'll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR's Gay and Lesbian Perspective, this book gives you suggestions on what things need to be done within your company before planning your marketing strategies. You'll benefit from ideas and suggestions in Untold Millions that will help you create consumer-driven marke

Author

John Dececco, Phd; Grant Lukenbill

Publisher

HARRINGTON PARK PRESS

Published

1999

Language

EN

ISBN

9781138419315

Subjects

Science, Marketing, Business