Can I read TikTok on EtoBox?

TikTok by trâm Huỳnh Ngọc bảo is a document available to read on EtoBox.

What is TikTok about?

This research article examines the effectiveness of TikTok in enhancing brand awareness among users, utilizing a quantitative approach with a questionnaire distributed to B2C TikTok users. Key findings indicate that mobile application value, system quality, and influencer trust significantly influence brand awareness, while information quality does not. The study concludes that TikTok is a powerful marketing tool, positively impacting word of mouth and purchase intention through increased brand awareness.

Author

trâm Huỳnh Ngọc bảo

Language

EN