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This research investigates the motivations of Airbnb hosts for participating in the sharing economy, revealing that both monetary and intrinsic motivations influence host behavior. Hosts motivated by intrinsic factors, such as sharing beauty and meeting people, demonstrate higher engagement, better guest satisfaction, and greater customer lifetime value compared to those motivated solely by financial gain. The study employs text-mining techniques to extract motivations and highlights the importance of under

Author

vishnu

Language

EN