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Cultural Impact on International Business by Sadia Khan is a document available to read on EtoBox.
Culture influences international business in several key ways. Culture impacts strategic decisions, motivations, negotiations, and nearly all business functions. It is a factor in the "liability of foreignness" by making international business easier or more difficult depending on cultural similarities and differences. While important, culture does not fully explain variations between places as other factors like corporate strategy, government policy, and economics also play a role. Culture is correlated wi
- Author
- Sadia Khan
- Language
- EN