About this document
Coca-Cola by Shivam Arora is a document available to read on EtoBox.
Coca-Cola launched 500 new drinks in 2017 to encourage local units to develop beverages that meet local preferences. This "lift and shift" strategy tests successful local innovations in other markets. To introduce products faster, Coca-Cola uses a transformation innovation team to develop items within 4 months, compared to over a year previously. While modifying products attracts new customers and makes Coca-Cola more relevant, it also risks unsuccessful items and increased costs.
- Author
- Shivam Arora
- Language
- EN