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Pricing Strategies in Tourism & Hospitality by Loreta H. Villania is a document available to read on EtoBox.
What is Pricing Strategies in Tourism & Hospitality about?
The document provides an overview of pricing concepts relevant to tourism and hospitality. It discusses key factors that affect pricing such as costs, objectives, competition, demand, and regulations. It also outlines different pricing approaches including cost-based pricing, break-even analysis, value-based pricing, and competition-based pricing. The document was written by a group of students for a tourism and hospitality marketing class and provides a concise introduction to pricing strategies.
- Author
- Loreta H. Villania
- Language
- EN