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Evolution of Brand Concepts by Khalid Ali is a document available to read on EtoBox.

What is Evolution of Brand Concepts about?

The document traces the evolution of the meaning of the term "brand" over time through five versions: 1) A stamp asserting ownership (1660), 2) A trademark ensuring quality (1820), 3) An idea promising pleasure (1920), 4) An identity inviting belonging (1980), and 5) A platform for action (2000). It shows how the definition and purpose of a brand has changed with the emergence of new economic and business conditions and technologies.

Author

Khalid Ali

Language

EN