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What is Understanding Social Advertising Strategies about?

Social advertising, or social marketing, uses marketing principles to promote social issues and behavior change for societal benefit rather than commercial profit. It aims to influence human behavior on a large scale by getting people to accept, reject, modify, or abandon behaviors. While similar to commercial marketing in assessing needs and audiences, social marketing differs in its goal of building long-term relationships to address problems like disease, pollution, and safety issues through encouraging

Author

Diana Nechita

Language

EN