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What is Jurnal 5 about?

This study analyzes the impact of price, promotion, service quality, brand image, and product reviews on purchasing decisions in the e-commerce platform Shopee. Using a quantitative method with 60 respondents, the results indicate that service quality, brand image, and product reviews significantly affect purchasing decisions, while price and promotion do not. The study concludes that these factors collectively have a significant effect on purchasing decisions in Shopee e-commerce.

Author

wandafirdayani2005

Language

EN