About this document
Singapore Airlines Brand Extension Ideas by Alex Tarasov is a document available to read on EtoBox.
Singapore Airlines is considering several brand extension strategies: 1) Organizing an open-air music festival at the airport under the Singapore Airlines brand to gain emotional benefits; 2) Opening a logistics company under the Singapore Airlines brand to enter the new logistics segment; 3) Switching 50% of passenger planes to also take and deliver parcels in order to increase market share and utilize plane capacity. The strategies aim to leverage the Singapore Airlines brand across new business areas and
- Author
- Alex Tarasov
- Language
- EN