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What is Graze about?

This document provides a market entry strategy report for the healthy snacks company Graze to expand into Austria. It analyzes the Austrian snacks market, cultural and consumer environment, and recommends a market entry strategy. Key points discussed include: - Graze has been successful in the UK market partnering with supermarket chain Tesco. The Austrian snacks market is growing and represents an opportunity. - A segmentation, targeting, and positioning (STP) strategy is proposed focusing on health-con

Author

aliceee

Language

EN