About this document
Effectiveness of Brand Name Types by Ankit kumar is a document available to read on EtoBox.
This document summarizes a study on the effectiveness of different types of brand names. The study categorized brand names as descriptive, suggestive, arbitrary, and coined based on the US Patent and Trademark Office scheme. It found that descriptive and suggestive names had higher overall liking than arbitrary and coined names. Descriptive and suggestive names were also easier to recall than arbitrary and coined names. Additionally, arbitrary names were more difficult to recognize than names in the other c
- Author
- Ankit kumar
- Language
- EN