About this document
Global Marketing Principles Handbook by 11D3.05.Đào Trần Gia Bảo is a document available to read on EtoBox.
The MARK 1266 module handbook outlines the Principles of Marketing in a Global Context for the 2023-24 academic year, detailing course objectives, learning outcomes, and assessment methods. It emphasizes the importance of customer relationships and cultural understanding in marketing practices, while also providing key contacts and resources for student support. The module includes a mix of lectures, tutorials, and assessments designed to enhance students
- Author
- 11D3.05.Đào Trần Gia Bảo
- Language
- EN