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The Noah's Ark effect: Radicalization of social meanings of disaster preparedness in communities facing a major disaster by Hiroaki Daimon; Genta Nakano; Kohei Takahara; Ryohei Miyamae is a Social Sciences article available to read on EtoBox.

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This study proposed and demonstrated the "Noah's Ark" effect, a concept wherein major disaster scenarios generate radical engagement in disaster preparedness within local communities as opposed to the "cry wolf" effect. The study setting was the town of Kuroshio in Kochi Prefecture, Japan, where a large tsunami was expected to hit, according to the Cabinet Office's New Estimation in March 2012. The study quantitatively and qualitatively analyzed Japanese newspaper articles on "disaster prevention" in Kuroshio through text mining and performed a comparison between the tsunami disaster caused by the Tohoku Earthquake and the expected tsunami devastation in other areas. The results revealed that the Noah's Ark effect is characterized by five features: (1) increasing disaster preparedness issues to the same level as those in tsunami-affected areas; (2) focusing on preventing a disaster or hazard (disaster as an event) rather than preparing for issues brought about by a disaster (disaster as a process); (3) involving gradual shifts rather than sudden changes observed in the affected areas (4) resident voluntary action (e.g., evacuation training); rather than dependence on government mea

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Author

Hiroaki Daimon; Genta Nakano; Kohei Takahara; Ryohei Miyamae

Publisher

Elsevier BV

Published

2022

Language

EN

Field

Social Sciences