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Fashion Industry Market Segmentation Overview by shivangi chauhan is a document available to read on EtoBox.
The fashion industry can be segmented based on price points. At the highest end is haute couture, customized clothing. Next is ready-to-wear/pret-a-porter, featuring high-end craftsmanship at lower prices. Mass/diffusion brands offer basics and fashionable items at affordable prices aimed at wider audiences. Examples of ready-to-wear brands include Chanel and Dior. Mass market brands include H&M, Zara, and Uniqlo. E-commerce sites also play a role in fashion segmentation.
- Author
- shivangi chauhan
- Language
- EN