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About this Business, Management and Accounting article
Consumer Perceptions of Monetary and Non-monetary Introductory Promotions for New Products by Lowe, Ben; Barnes, Bradley R. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Lowe, Ben; Barnes, Bradley R.
- Publisher
- Westburn Publishers Ltd; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0267-257X)
- Published
- 2012
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)