About this document
Impulse Buying Research Document by fialened00 is a document available to read on EtoBox.
This study examines the behavioral economic factors influencing impulse buying among Filipino online consumers during monthly e-commerce sales. It identifies key factors such as scarcity cues, social proof, and loss aversion, and employs a structured survey to analyze their impact on consumer behavior. The research aims to establish significant relationships between these factors and impulse buying, providing insights for responsible marketing strategies.
- Author
- fialened00
- Language
- EN