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The Power of Product Platforms : Building Value and Cost Leadership by Marc H. Meyer, Alvin P. Lehnerd is a nonfiction available to read on EtoBox.

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<p>Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology.</p> <p>The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practi

Who reads The Power of Product Platforms : Building Value and Cost Leadership?

Author

Marc H. Meyer, Alvin P. Lehnerd

Publisher

Free Press

Published

2011

Language

EN

ISBN

9780684825809

Category

nonfiction

Subjects

Management, Marketing, Business