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Exposure To IQOS Ads and Reduced Exposure Claims A by sutawanangga is a document available to read on EtoBox.

This research evaluates the impact of exposure to IQOS advertisements with reduced exposure claims on the purchase and use intentions of IQOS among U.S. adults, particularly in the context of COVID-19 risk perceptions. The study found that higher product appeal correlated with increased likelihood of trying and purchasing IQOS, especially among current smokers and former e-cigarette users. The findings suggest that marketing strategies for heated tobacco products may need to consider consumer perceptions of

Author

sutawanangga

Language

EN