Can I read 2023 Ad Spend Forecast: Slower Growth on EtoBox?

2023 Ad Spend Forecast: Slower Growth by Sanjay Bhoir is a document available to read on EtoBox.

What is 2023 Ad Spend Forecast: Slower Growth about?

Ad spending budgets are projected to grow more slowly in 2023 than in 2022 according to several sources that track advertising trends. Magna predicts global ad revenue will grow 5% in 2023, down from a projected growth of 7% in 2022. GroupM also expects slower growth of 5.9% in 2023 compared to 6.5% in 2022. Digital ad spending specifically is forecast to grow 10.5% in 2023, a downward revision from earlier estimates, as economic challenges like inflation continue to impact marketing budgets. Connected TV a

Author

Sanjay Bhoir

Language

EN