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What is Document Structure and Encoding Analysis about?

The document discusses a study on customer perception of products and services offered by Thomas Cook, with objectives to find customer perception, perception of services and products, and satisfaction level. The study tests the hypotheses that Thomas Cook customers are 90% satisfied after services versus not 90% satisfied, using a sample of 40-50 retail customers and multivariate analysis of questionnaire responses.

Author

Madhuri Ramesh

Language

EN