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Augmented Reality in Retail Review by pducminh is a document available to read on EtoBox.

What is Augmented Reality in Retail Review about?

The document summarizes a research article that conducted a systematic literature review on augmented reality in retail settings. The review analyzed 76 papers published between 1997-2020 to identify major research areas and develop a conceptual framework. Three major research avenues emerged: factors influencing AR adoption, AR user experience design and features that impact consumer behavior, and the impact of AR on shopping experiences and consumer value.

Author

pducminh

Language

EN