Can I read Webpage Aesthetics: One Size Doesn't Fit All on EtoBox?

Webpage Aesthetics: One Size Doesn't Fit All by Aliaksei Miniukovich; Antonella De Angeli is a scholarly article available to read on EtoBox.

What is Webpage Aesthetics: One Size Doesn't Fit All about?

Webpages vary drastically in their look and feel: the presence of images is a major discriminating factor. Some webpages contain mainly text; others exploit flashy ads and a variety of eye-catching pictures. In this paper, we investigate the impact of graphics on webpage aesthetics perception and computation. We split webpages in three categories -small, moderate and high amount of graphicsand analyzed how different visual features predicted aesthetics for the different categories. Significant betweencategory differences were found, e.g., the amount of white space decreased aesthetics for the high-graphic webpages, but not for other webpages; more on-page main colors increased aesthetics for the low-graphic webpages, but decreased for the high-graphic webpages. We suggest future research investigates separately webpages with low and high graphic amount. No single improvement recipe may exist for all webpages; a more fruitful strategy would be suggesting different improvements for different types of webpages.

Author

Aliaksei Miniukovich; Antonella De Angeli

Publisher

ACM

Published

2016

Language

EN