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VR006 - Kim2016 by Kala Mahadevan is a document available to read on EtoBox.

What is VR006 - Kim2016 about?

This study examines consumer adoption of smart in-store technology (SIST) using the technology acceptance model (TAM) to assess the predictive value of attitudes versus beliefs. Data from an online survey of 657 U.S. consumers indicated varying effects of TAM beliefs on behavioral intentions across different SIST applications. The findings suggest that while attitudes play a role, the relationship between beliefs and adoption intentions is complex and varies by technology type.

Author

Kala Mahadevan

Language

EN