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## Abstract Volume manufacturers like Volkswagen face the challenge of simultaneously building different body structures with the greatest possible flexibility in existing and future body designs and thus creating additional growth potential across the world and even in niche markets. Volkswagen is responding to this challenge with a cross‐brand modular strategy. New innovative joining methods in body assembly are the key to future lightweight design concepts, along with consistent implementation of sustained vehicle production. The “Think Blue. Factory.” program combines economic and ecological goals in the factory. The complexity of future production processes in body assembly will also remain manageable for staff as regards demographic aspects. For Volkswagen as a volume producer, the Volkswagen Way will provide the necessary method, building blocks, and elements for this extensive change process. The aims of their 2018 strategy clearly describe the areas of action for body assembly on the way to the company becoming the most innovative volume manufacturer.
- Author
- Andreas Kropf
- Publisher
- John Wiley & Sons Inc.; Wiley
- Published
- 2014
- Language
- EN
- ISBN
- 9781118354179
- Subjects
- Engineering, Stem
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