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About this Business, Management and Accounting article
The Role of the Brand as a Person in Business to Business Brands by Veloutsou, Cleopatra; Taylor, Colin S. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Veloutsou, Cleopatra; Taylor, Colin S.
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0019-8501)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)