About this document
Department Store Promotional Strategies by Bhavya Ajmera is a document available to read on EtoBox.
The document discusses promotional strategies of major departmental stores in India such as Big Bazaar and Shoppers Stop. Big Bazaar promotes through slogans, weekly sales events, exchange offers for pre-owned goods, and credit card partnerships. Shoppers Stop targets youth and professionals and promotes through logo changes, end of season sales, in-store announcements, SMS campaigns, and event sponsorships. Both stores use print ads, danglers, tent cards, and hoardings to promote their products and sales.
- Author
- Bhavya Ajmera
- Language
- EN