About this document
Analyzing Customer Behavior in Digital Wallets by Ayana Kar is a document available to read on EtoBox.
The project analyzes transaction variables and customer behavior to improve satisfaction and retention in digital wallet usage within the financial services sector. Hypothesis testing using parametric and non-parametric approaches indicates that average cashback is statistically significant, while transaction fees do not differ between payment methods. Managerial implications suggest maintaining or increasing cashback offers and confidently providing various payment methods without concern for transaction s
- Author
- Ayana Kar
- Language
- EN